About Us

The Forward Curve LLC provides independent advice, consulting, and expertise in the changing Energy Efficiency, Demand Response, and Distributed Resources industry. We bring deep expertise in business models for utilities and other organizations, but our real focus is developing practical, flexible, and efficient operations. Our core team is often supplemented by strong partners and other consultants who enable us to flexibly staff to the needs of specific projects and clients. We are a Women Owned Business entity originally founded by President, April Egan, in 1992 as a commodity risk management consulting organization.  

April Egan

President

My career began in risk management and procurement of agricultural commodities. The deregulation of energy commodities created a natural transition to working with utility risk management strategy and policies. Food company and restaurant clients interested in reducing energy costs led to energy efficiency as that is the most straight-forward way to reduce costs and manage risk of variable energy prices. My entrepreneurship-focused MBA is a strength when advising client organizations in product and service development. My career highlights numerous initiatives which stepped beyond the norm to transform organizations and create change; These initiatives include developing initial utility risk management policies, launching new product development processes, and serving as a Board Member of the Minneapolis Grain Exchange during its transition to an electronic trading platform.

To learn more, you are invited to view my LinkedIn profile

Kevin Lawless

Principal

Since the early days of my career, I have taken a quantitative, holistic, and systems-oriented approach to managing people and organizations more effectively. That approach led me to a variety of strategy, operational, and project leadership roles at utilities with a long-term focus on demand-side options and resources. With a keen interest in our impacts on climate and the environment, I enjoy applying my economic, industrial organization, and business education to the issues of the energy industry. My main areas of focus are the development and design of all aspects of business architecture, operational performance benchmarking, installation new technology platforms, and integration of business processes with those platforms.  

To find out more about my background and experience visit my LinkedIn profile

Also working with the The Forward Curve Team are Associates, Bill Dow, Cynthia Dahle, Afroz Khan, and Cassia Egan-Lawless.